The typical app user is exposed to first class, million-dollar apps that are well designed, tested, and constantly updated. So what do you do if your company’s app doesn’t provide a similarly great user experience (UX)? Users will grow increasingly annoyed and likely stop using it. This is why many mobile applications fail.
Even if they are not consciously aware of it, app users are familiar with how apps work and how basic functions within those apps should look and operate. This is important to acknowledge. Users are expecting things to be in familiar places and act in familiar ways. Unfortunately, outdated apps miss some basic rules for UX and frustrate their users.
But, there is good news… by following some basic design best practices your company can provide a million-dollar mobile experience and avoid spending big bucks in design and development.