What’s HTTPS anyway?
Long story short: if a website is labeled as HTTPS it means that an SSL certificate has been installed to its server meaning the data sent between browsers and web servers is encrypted.
If you are a regular Internet user (aren’t we all?), you must have noticed that some websites are labeled as HTTP while others are HTTPS. The “S” indicates that the website has a Secure Sockets Layer (SSL), ensuring the security of data sent via the Internet. Historically this protocol was used mainly on ecommerce or membership-based websites but customers now expect their browsing experience to also be protected via secured connections for all websites.
Is SSL important for more than security?
Yes! SSL is the acknowledged way of preventing hackers or attackers from stealing sensitive information such as user login details, credit card numbers, etc. But there are many other benefits of making this upgrade to your website:
- Better Google Rankings
Google officially announced that they favor HTTPS over HTTP websites on their search results. Plus, HTTPS websites tend to be faster, which can also affect ranking – not to mention the overall user experience.
- Increase Conversion Rates
As part of making the internet a safer place, popular browsers like Chrome and Firefox started to mark HTTP websites as “not secure.” If you are not HTTPS you could be hurting your conversions, especially if you have contact or lead-generation forms on your website.
- Build more trust
All the buzz around HTTPS and SSL is making users more aware and concerned with protecting their identity and personal information. Which site would you use – the secure one or the unsecured one?
Can you afford to lose the trust of your customers?
Customer acquisition and retention costs a lot of time and money. Installing an SSL certificate can be implemented in short order. And it’s affordable, $600 or less depending on your website. It’s making a difference – we can help make a difference for you.
Just click on this button below to schedule a call to discuss making the important upgrade to your website.