How does your company’s app compare to the most used, most popular apps?

By November 8, 2018 January 29th, 2019 Design

The typical app user is exposed to first class, million-dollar apps that are well designed, tested, and constantly updated. So what do you do if your company’s app doesn’t provide a similarly great user experience (UX)? Users will grow increasingly annoyed and likely stop using it. This is why many mobile applications fail.

Even if they are not consciously aware of it, app users are familiar with how apps work and how basic functions within those apps should look and operate. This is important to acknowledge. Users are expecting things to be in familiar places and act in familiar ways. Unfortunately, outdated apps miss some basic rules for UX and frustrate their users.

But, there is good news… by following some basic design best practices your company can provide a million-dollar mobile experience and avoid spending big bucks in design and development.

Don’t. Cards don’t flip over to reveal information. [source: click here]

UX experts would argue that how an app works is even more important than how it looks. We think they’re both important, but let’s face it; if your app doesn’t work well, it doesn’t matter how gorgeous it is. Here are some very simple and seemingly obvious rules for ensuring your app experience is solid:

  • Avoid Non-Standard GUI Controls (on iOS it should look like iOS)
  • Use Navigation Rules/Common Solutions
  • Give Feedback via Progress Indicators and Animated Feedback Methods
  • Don’t Use Tiny Click Targets!
  • Incorporate User Scrolling, Swiping, Next Buttons and Other Common Functions

At FreshinUp we know the simple, foundational, yet very important things companies do to make the UX emulate even the most expensive and popular mobile apps. And the beauty is, they don’t cost much to implement.

Interested in a million-dollar design without spending a fortune? We would be more than happy to discuss your project needs. Click on the button below for a chat or to set an appointment.