As marketing agencies and their clients continue to want to track leads and use automated emails through a CRM as touchpoints throughout a customer’s journey, marketing automation software is key for turning those leads into conversions.
In FreshinUp’s ongoing effort to expand our product offerings as a one-stop-shop for all things marketing, our marketing pros did some A/B testing with marketing automation software. What our experts found was surprising. While SharpSpring is newer than other tools like HubSpot, Marketo, and Pardot, we found that SharpSpring was the best solution to offer our clients. Here’s why:
Use for Agencies and Businesses
One allure that our team found appealing before we tried using SharpSpring was that the software can be used by both agencies and businesses. While many agencies find marketing automation offerings difficult due to requirements for integration with other vendors, SharpSpring allows an agency to use its tools while offering them to clients. Through using the platform internally, we became experts and began to see rapid results and lead generation success as we rolled out the service to our clients.
Landing Page Quality
In order to acquire leads, FreshinUp utilizes landing pages for small-to-medium sized businesses and found SharpSpring as a huge asset when it comes to building landing pages. Other tools can be glitchy, and hard to use while SharpSpring’s landing pages provide clean designs with a higher opportunity for conversions.
No Long-term Commitment
One of the factors that makes FreshinUp different from other marketing agencies is our transparency during phases of a project. Instead of making clients pay for a project in full upfront, we bill clients by the hour and send detailed time reports to ensure that they are happy with the quality of our work. SharpSpring offers the same kind of business model that we believe in. Clients can sign up for a month-to-month contract, whereas HubSpot requires a 12-month contract.
Marketing Automation Insider found that SharpSpring’s ratings were higher for overall use, value for money, form templates, and customer support, and our marketing team agrees. With many things to consider in investing in marketing automation software, we found that SharpSpring has the most potential for our clients in terms of ROI from marketing automation.
If you are looking for marketing automation solutions, FreshinUp can help. Contact us below to find out how our marketing experts can increase qualified leads, and most importantly, turn them into customers.