Do you even have a strategy, Bro? Unless you have time and money to waste, you aren’t going anywhere fast without a Marketing Strategy. Here are some critical steps you should address:
Identify your audience
An analytical approach will help you increase your odds and help you avoid a cookie-cutter approach.
Describe your customer profile – age, gender, income level, and location so you have a plan of who to target. Don’t just fish – go after the fish you really want.
Conduct market research, or even better, take what’s already out there. You’d be surprised how much free info is available if you just look. We can help with that.
Then use this info! If your product offering doesn’t match what your audience is seeking, something must change. We can help.
Define your goals like this: S.M.A.R.T.
Is this new? No. Does it work? Time and again. No need to reinvent the wheel. The reason companies don’t stick with this approach is because it takes work. We can help you define your goals. Specific. Measurable. Attainable. Realistic. Timebound.
How much revenue do you need to hit your goals? This trickles down into how many sales you need, how many leads to get those sales, and what closing rate you need. Are you measuring this, or did you forget about S.M.A.R.T. already? We can help.
Compete or die – let’s analyze that
You probably have an idea of who your competition is, or you wouldn’t have started this business at all. But don’t fall into the trap of only looking at their weaknesses to exploit. It is vital to understand the big picture. S.W.O.T. analysis is a good start. Strengths/Weakness/Opportunities/Threats. We can help.
“Tactics” is a word that means work
Here is where we get down to the nitty gritty of getting the job done. We could list 100s of tactics here, some general or specific, but this is going to be personal to your situation. Here are a few we like:
- Do a good job – there is so much competition out there you can’t fool your customers.
- Give your customers something to share – something to talk about whether it’s product, service, price, or anything unique to you.
- Keep your promises. It’s the easiest and most cost-effective way to build your business.
If your Marketing Plan/Strategy doesn’t compel you to concentrate on these steps every day, you may need to re-evaluate your daily priorities!
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